What do you want to become? Why do you need one? An artist bio is an advertisement for you or your band. Its main purpose is to sell the music products or services you provide to those who would be your customers.
Despite this, clear prose remains a powerful sales and branding tool within the art world, and beyond. If you have—or are planning to include—artist biographies on your website, this article was written for you. Gallery Insights May 12th, 8: An artist bio is often the first piece of information available to readers and collectors, and as such it offers you a chance to frame their practice and give collectors a reason to want to learn more.
Bios also drive search engine optimization SEO. These are the three cornerstones—tried, tested, and used today by our writers at Artsy—of the perfect artist bio: The bio should open with a first line that encapsulates, as far as possible, what is most significant about the artist and his or her work, rather than opening with biographical tidbits, such as where the artist went to school, grew up, etc.
John Chamberlain is best known for his twisting sculptures made from scrap metal and banged up, discarded automobile parts and other industrial detritus. The profile should be between 80 and words.
Audience engagement researchers at museums have found that visitors lose interest in wall labels after words. At most, a reader should take away one or two key points.
What is his or her style like? What work or works can you talk about that will give a visual description of the above qualities?
What subjects drive the works or provide underlying themes? Art-Historical Why is this artist important? What impact has this artist made on history, or what precedent has he or she set in art-making?
How does this artist redefine a medium or media? Context In what political or technological climate is the artist working in? Popular Culture What areas of the arts or popular culture does this artist incorporate into his or her work? What other areas of the arts or popular culture does this artist engage with?
Quotes Can any of the above questions be answered in a brief 1—2 sentencesengaging quotation from the artist? Most readers will see right through trumped-up language and, even worse, may become skeptical of the rest of your program.
Impressive as these may be, these laundry lists are tedious to read in prose format. In this case, try to find a way to naturally include mention of the distinction in the normal flow of the text. Artspeak Misplaced academic jargon and pseudo-theoretical writing are almost universally despised.
Instead of trying to impress other curators, academics, and galleries, focus on your audience of new collectors who may be completely unfamiliar with your artists.
Readers want to glean information from your writing, and the best way to do that is to use simple language. A good rule of thumb is to impart one idea per sentence. Spelling and Punctuation Nothing undermines the credibility of your content more quickly than spelling and grammar mistakes. When writing, some best practices are:The answer is to have a compelling artist biography – a well-written and interesting story that shares enough details about you to make fans feel that they know you.
Here are some tips to help you write one. you might want to break your bio down into three paragraphs: 1.
Your early career (when you started playing or singing, first gigs. By choosing to look at your bio as piece of work separate from yourself, you’ll be able to write your story more freely and write about yourself as you want others to see you. Side note: Unlike in a book, you don’t want to entertain the idea of writing in the first person.
Write a compelling and memorable Artist’s Biography that inspires the reader to continue learning more about you. Add some magic to your Artist’s Biography. If you're a solo artist, Kaia Kater has an effective bio page that ties in her branding, with images, quotes, and concise text.
Covenhoven is another example of a . If you decide that you want to write an interesting bio for yourself, h ere's a quick and easy method. First, answer the questions below. When you’re finished, use the rubric at the end of this article to piece together your answers in sentence and paragraph form.
How to write a compelling 'about me' page and bio for your website and online profiles.
How to write a compelling 'about me' page and bio for your website and online profiles. 10 Rules For Writing A Compelling ‘About Me’ Page. filed in Brand Story, Brand Strategy, Entrepreneurship, Marketing.